Posted by: msundermier | February 14, 2022

Becoming One IN A Million (or 1,559,537 to be exact)

In today’s hot real estate market, scant sellers are being courted by ravenous buyers.  Homes are selling fast, appreciating even faster, and becoming the largest source of net worth for the average home owner. 

Every seller is feeling like a one-IN-a-million these days, but real estate agents are simply feeling like one-OF-a-million as more new folks have entered the industry. At the end of 2021, there were 1,559,537 members of the National Association of Realtors (NAR), a new record.  Google recently shared that “real estate agent” was the most popular “how to become” search in all of 2021!

As a 20-yr practitioner in this competitive industry, I have seen the ebbs and flows of new agents coincide with the direction of the market.  As such, there are more options than ever when choosing a real estate professional in today’s booming market.  I’ve previously written about how honoring it is when clients choose to do business with us over the countless other alternatives.

It can be tough to stand out in a crowd, but I have differentiated my practice to be one-of-a-kind.  Keep these facets of my business in mind when considering returning to or referring us in the future.  I confidently believe we are not simply one OF a million, but rather one IN a million and offer you the highest level of value possible.

One-Stop-Shop – Nearly no other brokerage in the area offers both real estate sales and mortgage broker services from the same small group of professionals.  Knowing both sides of the industry allow us to give a unique and holistic perspective to your needs.

Ownership –Operating & owning a small business is no cake-walk, but it does allow me to be nimble when it comes to helping you.  When I see an opportunity to change our firm to better serve you, I can swiftly put those changes in place.  Its good to be the boss!

Local & Approachable – Running a business in the city I grew up in means I have a reputation to uphold.  I treat clients like family (did you read my recent Yo Mama post?) & aim to keep earning your trust like my life depends on it…because it does!

Teamwork – As they say, to truly master a skill, you have to teach it.  Leading a team requires I understand the ever-evolving market, showcase an inspiring work ethic, and employ the newest industry tools; all things that translate to also being a better professional for you.  And working with our amazing team means you get the talents of all of us!

Earn Accolades and Reviews – This month I was recognized as a Five-Star Professional for the 11th year in a row.  Many others also earned this distinction, but I am the only one in the Sacramento region to earn that distinction both as a Mortgage Broker and a Real Estate Agent.  More importantly, I’ve been able to earn over 100 raving reviews in recent years that show my commitment to my craft and to my clients.

There is presently a swarm of agents in our field, but we’ve worked very hard to make sure you can still pick us out in the crowd.  We will remain diligently prepared to work with you and those you care about, regardless of the market conditions or the trendy fads our industry creates.


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