Let’s Get Real about Marketing in the Real Estate Business. It’s common for professionals to automate their advertising by subscribing to marketing content that is created and published by a 3rd party.
But this style of marketing gives zero insight to your brand, skills or personality, and can often backfire when many of your competitors are copying & pasting the same generic marketing materials.
I make a point of creating all of my own marketing content. Call me old-fashioned and inefficient for doing so, but it also makes me genuine and authentic.
Matt Sundermier's Memos on Real Estate & on Life 