Let’s Get Real about Luxury Realtors. Some in the industry tout themselves as Luxury Home Specialists. Have you ever wondered what makes them uniquely qualified to list a home on the Street of Dreams here in Los Cerros in Folsom?
After all, helping clients on multi-million-dollar deals should require more sophistication. Personally, the last few $1M+ deals I was involved with were some of the simpler ones I’ve had in recent memory. From my experience it can be easier to sell a $2M luxury home than a $200K mobile home.
Let me get real with you. It doesn’t take unique qualifications to be a luxury REALTOR; it only takes luxury-looking branding. Agents that promote themselves as luxury specialists do not dominate the luxury market. Here in Los Cerros over the past 5 years, only one agent has listed more than one house for sale in this neighborhood, and she only did 2.
If you are looking to buy or sell what you consider to be a luxury property, don’t get suckered by flashy agents. I hate that I even need to say this, but Selling Sunset and Buying Beverly Hills is not real real estate. Instead, stick with the basics. Interview a few agents. Read online reviews from past clients. Look for experience, effective communication, analytical insight, and above all else, honesty.
Matt Sundermier's Memos on Real Estate & on Life 