Let’s Get Real about Marketing. There’s no 1 right way of promoting a business, and in real estate it’s common for REALTORs to use automated ads to stay in front of their clients. Maybe it’s a baking recipe postcard, or an email newsletter written by a marketing agency, or even a video like this where the agent is reading a teleprompter script that they paid for to sound smart on camera. And these tactics kind of makes sense, right?! If we are all busy helping clients buy and sell homes, who has time to create marketing materials?
But that approach sort of backfires when the same copied content is used by many others. Check out this screenshot from my inbox last month where I received the exact same canned email wishing me a Happy New Year from 5 different real estate professionals. There’s nothing personal or sincere about this; kind of falls flat if you’re the audience, right?
For me I make it a point to create all of my own marketing content. In the age of AI and virtual assistants, some will probably say I’m inefficient and old-fashioned for doing so. And they’d be right! But it also makes me genuine and authentic. I would like to think that before you work with me, you would want to know about me, my business, and my approach to serving my real estate and mortgage clients. And how are you learn those things if I’m out here hocking generic stuff that others pre-fabricated to be used by any REALTOR willing to pay for it?
Whether it’s the 200 posts I’ve written at MattsMemos.com, these Get Real videos, or emails if you’re on my mailing list, you can count on me keeping things real. If it’s from me, it truly is from me.
Matt Sundermier's Memos on Real Estate & on Life 